For Saints Flowers, a London-based floral studio, I created a simple yet cohesive visual identity that reflects their commitment to fresh flowers with a fresh look and a promise to never be boring.

The identity includes a flexible logotype, refined typographic direction and colour palette. I introduced unique abstract 'petal' shapes to further expand the brand's personality, seamlessly integrating them into stationary and packaging solutions. Additionally, I developed comprehensive brand guidelines to maintain consistency across all brand collateral, as the studio continued to grow.