PROJECT CASE STUDY

Chanel Coco Crush

DISCIPLINE

Digital Design

ROLE

Junior Designer

YEAR

2015

Produced at NET-A-PORTER

SUMMARY

Design and artwork for the pre-launch and launch campaigns of Coco Crush; the Chanel fine jewellery digital pop-up shop

PROJECT DESCRIPTION

Under the guidance of the Art Editor and reporting to the Global Brand Creative Director, I worked on the design and artwork for the pre-launch and launch campaign of Coco Crush, the Chanel fine jewellery pop-up shop, exclusive to NET-A-PORTER.

I was responsible for the creative roll out across a 4 week campaign covering all digital marketing channels, email, homepage and social media.

Using the jewellery assets and imagery provided, I created static and animated graphics to correspond with the campaign ideas briefed by the marketing department; including ‘game’ graphics featured onsite and on social media.

I also provided artwork and assistance to the digital team as they developed dynamic landing pages for the site. For each campaign week, I put together presentation decks of all designs to be presented to Chanel for sign off.