PROJECT CASE STUDY

NET-A-PORTER

DISCIPLINE

Art Direction

ROLE

Junior Designer

YEAR

2015-2016

Produced at NET-A-PORTER

SUMMARY

Art direction, design and creative roll out for brand launches and digital marketing campaigns

PROJECT DESCRIPTION

La Mer Brand Launch

I developed still life concepts for the La Mer brand launch campaign. Once the chosen concept was signed off, I provided a creative brief for the photographer, including lighting, colour, position and spacing references. Post shoot, I provided retouch notes where necessary.

FW16 Fashion Week

For NET-A-PORTER’s Fall Winter 2016 Fashion Week campaign, I expanded on the ‘Packing List’ still life concept used in previous seasons.

 

I worked closely with the Fashion Editor to create bold compositions and went on shoot to art direct the series, creating four shots to cover New York, London, Milan and Paris.

 

Post shoot, I provided retouch notes and amends until the final images were approved by the Art Editor and myself.

 

Both of these projects were produced under the guidance of the Art Editor and I was responsible for the design and artwork of the creative roll out across email marketing, social media, onsite and affiliate assets.