


PROJECT CASE STUDY
Say Her Name Coalition
DISCIPLINE
Branding + Web Design
ROLE
Designer
YEAR
2020
Produced pro-bono via Design For Black Lives
SUMMARY
Brand identity and website design for a social justice organisation




PROJECT DESCRIPTION
In the wake of the horrendous untimely death of Oluwatoyin Salau, activists Amorous Ebony and Brittany Oliver founded Say Her Name Coalition; a Baltimore based organisation established to provide spaces and resources for Black womyn and femme survivors.
I developed the brand identity, pulling inspiration from the protests, activists, diversity and strength of the community it aims to support.
Stemming from the #SayHerName movement, the brand identity acts to amplify the message and urgency of the organisation, whilst also creating a sense of inclusion and celebration of the community.
This direction was then extended into their website, providing a digital resource of information and support.


