For the Autumn Winter 13 lingerie campaign, I worked with the lead designer and art director on the look book designs, based on the campaign shoot concepts.

The campaign dives into the allure of hide-and-seek, harnessing light and texture to both obscure and abstract. Through the design of the look book, viewers are encouraged to embark on a journey of discovery, utilising campaign images to construct layers on each page, as well as strategically placed fold-outs offering physical reveals. To enhance this sense of depth and intrigue, mixed paper stocks are employed throughout the look book.

Building upon the campaign concepts, I conceptualised and refined designs for the look book, creating multiple physical mock-up iterations to assess pagination, fold-outs, and image compositions. Once finalised I managed all aspects of the artwork and compiled detailed print and production specifications. I oversaw print approvals and attended press checks at the printers to ensure the highest quality output.